Brand naming + product copy – luxury farm/ranch lifestyle brand

Concept, naming, and copy co-written for a Malibu-based ranch’s flagship compost product. The brand voice was built around biodynamic agriculture, nutrient-dense soil, and sensory-forward language for direct-to-consumer sales. The term “Super(ior) Soil” was original to this piece and named by the writer. Copy was developed for packaging, product pages, and press language. Delivered as in-house content.

Super(ior) Soil

Scrumptious food starts with the soil it’s grown in. Our compost is made on the land with the purest of ingredients.

We follow biodynamic standards in an ecosystem with a view. Our dairy cows - revered in India for good reason - are loving and playful, with unparalleled digestive systems that create nutrient filled manure.

Homeopathic preparations such as ranch-grown yarrow, chamomile, stinging nettle, oak bark, alfalfa, dandelions, horsetail and valerian flowers are layered into the compost, delivering a healing and transformative blend. Using this soil guarantees sowing the most delicious, wholesome harvests; the tiniest tomatoes burst with candy-like sweetness.

Chemical free. Additive free. Hormone free. Pesticide free.